UrgentRx Fast Powders

Your heart muscle needs oxygen to survive. A heart attack happens when blood flow to the heart is severely reduced or completely blocked off, denying the heart of oxygen. Often times, this blockage is caused by blood clots in the coronary arteries. Aspirin helps prevent clots. Taking Aspirin at the first sign of a heart attack as directed by a doctor and for 30 days thereafter can actually reduce the risk of death by up to 23%. Every second counts.
Because Pain Happens Away From Your Medicine Cabinet
You're in the Right Place for Right-Now Relief
No Water. No Waiting. No Thinking.
The Proof in in the Powder


UrgentRx - fast powders


Fast Powders

Pocket-Friendly Packs of fast-acting medication.

No Water. No Waiting. Just Right Now Relief.

1.RIP open the credit card-sized packet.

2.POUR the fast-dissolving, flavored powder into your mouth.

3.RELIEF when and where you need it.

See How It Works! Watch our "How to Take" video.

The UrgentRx Relief Team

Bios are usually boring to read. But take a look, and you’ll see that everyone on the UrgentRx management team has one thing in common. They know what it’s like to stick their neck out. Put their instincts and experience into an idea. And bring something new and different to the consumer market.

Jordan Eisenberg, Founder and CEO

If you want to understand UrgentRx Fast Powders, look no further than the fast-paced and effective management style of the founder.

Jordan is not an if kind of guy. He’s all when. And usually when means right now. He never shies away from a complex problem. With a true entrepreneur’s mentality, he asks “what if?” and refuses to work within the parameters of the status quo. Before founding UrgentRx, he started and sold two other successful companies (in addition to licensing a life-saving medical device invention) that have been touted in media such as The New York Times and CNN. Jordan’s tireless work ethic and drive for success have enabled him to create trust with investors, raise capital in an “interesting” economy, create a never-before-seen product line, and land that product line in major retail chains across the country. All in record time.

Lynne Millheiser, Chief Operating Officer

When you’re looking to disrupt an industry, you need leaders who aren’t afraid to pave new ground.

In addition to her no holds barred attitude, Lynne brings unique operational experience to UrgentRx having spent 25+ years in the OTC industry, managing businesses both domestically and overseas, in Fortune 100 companies as well as start-ups. Most recently, Lynne was president of Millheiser Consulting, working with companies to identify acquisition and licensing opportunities and leading due diligence activities.  Prior to this, Lynne was CEO of Dynova Labs, a natural products start-up that was ultimately acquired by a pharmaceutical company.  Lynne also served as Senior Vice President, North America, at Novartis Pharmaceuticals managing their OTC brands and lifestyle-driven pharmaceuticals.   She also held a wide variety of senior positions at Pfizer/Warner-Lambert, including Vice President of Marketing, Vice President of Sales and General Manager/SVP for Southern Europe.  During her time at Warner and Novartis, Lynne nurtured and grew such iconic brands as Listerine, Halls, Sudafed, Benadryl, and Lubriderm and led numerous successful new product launches including Benefiber and Theraflu. Lynne began her career at Procter & Gamble in brand management.

Kimber Ward, Vice President of Marketing

Our brand is more than a name, logo, or tagline. It’s a promise we deliver every chance we get.

Kimber will tell you a brilliant product is only the beginning of a marketing story. As an experienced creator of brands, her greatest strength is understanding the consumer mindset and using it to build awareness, consideration, and brand evangelism. As Vice President of Marketing at UrgentRx, she brings more than 20 years of consumer marketing and branding experience to the organization. She has worked with Keebler, Coca-Cola, and Pepsi, as well as private-equity-backed start-ups. As the marketing lead at Naked Juice, Kimber was responsible for the rebranding/marketing efforts that helped lead to the eventual sale to PepsiCo.

Tony West, Vice President of Sales

A great idea is worth nothing until you convince someone else of its value.

Tony brings 20+ years of consumer-packaged-goods sales experience across all major retail channels, including food, drug, and mass. He has been a senior-level sales executive at US Nutrition, a $3.2 billion manufacturer, marketer, and distributor of top-selling brands, including Nature’s Bounty, Osteo-BiFlex, Sundown, and Pure Protein. As a top sales executive at Schiff Nutrition, a leading manufacturer of premium vitamins and supplements, he helped grow the business to almost $300 million. He was also responsible for developing and executing the national sales plan that included the launch of Schiff Mega Red, which became the #1 selling brand in its category.

Get right here, right now relief at any of our online partners

  • Walgreens
  • Drug Store
  • Amazon
  • Pharmaca


Or look for UrgentRx at these national retailers


  • King Scoopers
  • Duane Reade
  • Ralphs
  • Fred Meyer
  • CityMarket
  • 1st Stop
  • Bradley
  • Christy Sports
  • Clark's
  • Dahl's
  • Family Pharmacy
  • Gelson's
  • Good Day
  • HyVee
  • Kum & Go
  • Lewis
  • Pharmaca
  • Quality Food Centers
  • RxPlus
  • Smoker Friendly
  • Stop 'n Save
  • Super's
  • Tobacco Connection

Retail Partners

  • King Scoopers
  • Fred Meyer
  • CityMarket
  • 1st Stop
  • Bradley
  • Christy Sports
  • Clark's
  • Dahl's
  • Family Pharmacy
  • Gelson's
  • Good Day
  • HyVee
  • Kum & Go
  • Lewis
  • Pharmaca
  • Quality Food Centers
  • RxPlus
  • Smoker Friendly
  • Stop 'n Save
  • Super's
  • Tobacco Connection

Who we are

Need copy.


Headache Challenge Rules
July 12, 2015 (All day) Location:

Tripp & Tyler Hashtag Sweepstakes Rules July 12th – August 12th ·  ...

Military Care Event
February 4, 2015 (All day) Location: Charlotte, NC

The Charlotte Hornets and Family Dollar joined forces for their second-consecutive Military Care...

Party Like An A-lister Sweepstakes Rules
September 19, 2014 (All day) Location:

UrgentRx A-lister Sweepstakes UrgentRx A-lister Sweepstakes Official Rules NO PURCHASE OR PAYMENT...

The "You Down With OTC?" Song Contest Official Rules
August 11, 2014 (All day) Location:


Texas Heritage SongWriters Association Hall Of Fame Awards Show
June 20, 2014 (All day) Location: Texas

The Texas Heritage Songwriters’ Hall of Fame Awards Show is a celebration recognizing...

Women In Film Awards
June 11, 2014 (All day) Location: Los Angeles

UrgentRx packets were included in gift bigs handed out at the 2014 Women In Film Awards. The event...

SPS Commerce Omnichannel 2014
May 4, 2014 (All day) Location: Minneapolis

UrgentRx Founder & CEO Jordan Eisenberg will be speaking at the SPS Commerce Omnichannel 2014....

TJ Martell Foundation Women of Influence Award
May 1, 2014 (All day) Location: NYC

UrgentRx was included in gift bags handed out at the TJ Martell Foundation Women of Influence...

Win a Year's Supply of UrgentRx!
April 29, 2014 (All day) Location:

Win a Year’s Supply of UrgentRx Sweepstakes Official Rules NO PURCHASE OR PAYMENT OF ANY KIND IS...

Ernst & Young Entrepreneur Of The Year Finalist
April 24, 2014 (All day) Location:

UrgentRx Founder and CEO Jordan Eisenberg has been named a Mountain Desert region Finalist for...

April 11, 2014 (All day) Location: Empire Polo Club

Soaking up the California sun at the Coachella Music and Arts Festival for days on end will take...

Perez Hilton Birthday Party
March 22, 2014 (All day) Location:

A Madonna-themed birthday party for Perez Hilton? Yeah, that sounds like something we'd...

2014 University of Scouting
February 8, 2014 (All day) Location:

UrgentRx is proud to announce its partnership with the Boy Scouts of America.  Our products...

Broncos VIP Welcome Party at 40/40 Club
January 31, 2014 (All day) Location: 40/40 Club

We sneaked into the swag bags at the Broncos VIP Welcome Party hosted at the famous 40/40 Club on...

South Beach Battioke 2014
January 27, 2014 (All day) Location: The Fillmore Miami Beach

UrgentRx is proud to be included in the product bags at the 2014 South Beach Battioke hosted by...

56th Annual Grammy Awards
January 26, 2014 (All day) Location: Staples Center

UrgentRx will be in the official 56th Annual Grammy Awards celebrity gift bags. CBS says of...

Holiday Season Relief Kit Giveaway
December 11, 2013 (All day) Location:

2013-2014 Holiday Give Away: Official Rules DECEMBER 11TH, 2013 UrgentRx Holiday Sweepstakes...

DIY Acceptance Speech
November 22, 2013 (All day) Location:

Tuning in to the American Music Awards this Sunday? As an official sponsor of the AMA Gifting...

Veterans Day: Operation Gratitude Donation
November 11, 2013 (All day) Location:

Happy Veterans Day! In support of our troops, UrgentRx will be donating 4,000 packets of our Fast...

2013 Thanksgiving Give Away: Official Rules
November 1, 2013 - 5:00pm Location:

UrgentRx Thanksgiving Sweepstakes Official Rules NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY...

Broncos vs. Saints | Sports Authority Field at Mile High
October 28, 2012 - 6:15pm Location: Denver, CO

See the Broncos trounce the Saints this Sunday night -- but before the game, come tailgate with the...

Boulder Marathon
October 21, 2012 - 7:00am Location: Boulder, CO

Have you been training at altitude? The Boulder Marathon will surely put your endurance to the test...

American Heart Association, Puget Sound Heart Walk
October 20, 2012 (All day) Location: Seattle, WA

Did you know that Heart Disease is the leading cause of death for men and women in America? This is...

Walk with a Doc
October 13, 2012 (All day) Location: Denver, CO

Walking just 30 minutes a day can reduce your risk of heart disease! Join UrgentRx this weekend...

Portland Marathon
October 5, 2012 (All day) Location: Portland, OR

Interested in running your first marathon? Well, the Portland Marathon could be the perfect way to...

Broncos vs. Raiders | Sports Authority Field at Mile High
September 30, 2012 - 9:30pm Location: Denver, CO

You’re going to have a great time at the game- don’t let a little headache or heartburn...

Beat the Burn 5K
September 30, 2012 - 9:00am Location: Seattle, WA

Don’t have plans Sept. 30? Join UrgentRx at the Beat the Burn 5k to help support Camp Eyabsut...

Broncos vs. Texans | Sports Authority Field at Mile High
September 23, 2012 - 2:30pm Location: Denver, CO

You know what gives Bronco’s fans a headache?! Those loud obnoxious Texans fans! If you need...

Rock n’ Roll Marathon
September 21, 2012 (All day) Location: Denver, Co

The Denver Rock ‘n’ Roll Marathon attracts runners from all over the world. If you want...

Fans on the Field
September 16, 2012 (All day) Location: Denver, CO

Getting a tour of Mile High Stadium, Pepsi Center, and Coors Field can be difficult, but not when...

Broncos vs. Steelers | Sports Authority Field at Mile High
September 9, 2012 - 3:00pm Location: Denver

Regular season starts….NOW! Time to shine Peyton, show us what you’ve got! UrgentRx...

Pints to Pasta
September 9, 2012 (All day) Location: Portland, OR

Planning to be in Portland on September 9th? If so, it will be well worth your time to join us at...

Alki Beach 5K
August 26, 2012 - 8:00am Location: Seattle, WA

Experience the BEST waterfront route in Seattle by participating in this charitable 5k. The...

Broncos vs. 49ers | Sports Authority Field at Mile High
August 23, 2012 - 3:00pm Location: Denver, CO

Are you ready to see the boys at altitude take on the boys from the Bay? Say hi to the UrgentRx...

Muddy Buddy
August 19, 2012 (All day) Location: Portland, OR

Find a buddy and come get muddy with UrgentRx at this 3-4.5 mile off-road obstacle course! ...

Race for Research
August 19, 2012 (All day) Location: Denver, CO

If you're looking for a way to support a great cause, this is your lucky weekend! Join us at...

Broncos vs. Seahawks | Sports Authority Field
August 18, 2012 - 3:00pm Location: Denver, CO

Giddyup! Football season is here and for the Bronco’s that means it’s Peyton time!...

August 12, 2012 (All day) Location: Seattle, WA

This 5K is sure to brighten your day! Bring your white T and get ready to be baptized with color!...

August 5, 2012 - 9:00am Location: Portland, OR

Start the race with a white t-shirt and finish with a brilliant colorful one! You’ll be...

Kid's Cure for Cancer
July 29, 2012 - 8:00am Location: Denver, CO

Run or walk for the cure to children’s cancer! This charitable event will take you around a...

Lacamas Lake 5K, 10K & Half Marathon
July 22, 2012 - 8:00am Location: Portland, OR

Escape the city this weekend! You are guaranteed to enjoy the beautiful scenery of Lacamas on this...

Float Dodger 5K
July 21, 2012 - 8:45pm Location: Seattle, WA

This 5K will have you dodging floats on California Ave, normally one of the busiest stretches of...

Fitness on the Rocks
July 21, 2012 - 3:00pm Location: Denver, CO

This event truly RoCkS! Whether you’re a yogi or a Zumba fanatic there is something for...

Be the One Run
July 15, 2012 - 8:30am Location: Portland, OR

Be the One is fun for the whole family. With a post race party at Paddy’s Bar and Grill,...

See Jane Run
July 14, 2012 - 8:30am Location: Seattle, WA

Calling all women! Whether you are a first time runner or a veteran of the sport, you won’t...

Rock n’ Roll Marathon Seattle
June 21, 2012 - 8:30am Location: Seattle, WA

Join thousands of avid runners at the Rock n’ Roll Marathon in Seattle! UrgentRx will be at...

Father's Day 4K
June 17, 2012 - 3:00pm Location: Boulder, CO

Looking for a fun way to say thank you to Dad? Enjoy a walk or run together on Sunday in Boulder!...

Corporate Challenge
June 14, 2012 - 5:30pm Location: Louisville, CO

Tired of sitting at your desk all day? Grab your coworkers and end the day with a fun run! UrgentRx...

Take Steps for Chron's and Colitis
June 14, 2012 - 8:00am Location: Denver, CO

Great view, great food and fun festivities- who wouldn’t want to join in and support this...

Helvetia Half Marathon and 10K
June 9, 2012 - 7:30am Location: Portland, OR

Whether you’re using this race as a training milestone for the Portland Marathon or have been...

Race for the Cure Seattle
June 3, 2012 - 7:00am Location: Seattle, WA

Imagine life without breast cancer. By participating in the Komen Race for the Cure, you will help...

Starlight Run 5K
June 2, 2012 - 7:00pm Location: Portland, OR

Costume contest, live music, and giveaways sound appealing? Join in the fun at the Starlight Run,...

American Heart Association, Denver Heart Walk
June 2, 2012 - 8:00am Location: Denver, CO

Join Denver’s newest celebrity, Payton Manning, at the Denver Heart Association’s...

Good Karma 5K
May 27, 2012 - 8:00am Location: Seattle, WA

Need some good Karma? Sign up for the Good Karma 5K and you get to choose the charity you’d...

Arthritis Walk
May 20, 2012 - 8:30am Location: Denver, CO

The grass is green, flowers are blooming and the sun is shining, so get out to Wash Park this...

American Heart Association, Portland Heart Walk
May 19, 2012 - 8:00am Location: Portland, OR

What better way raise awareness and funds for the American Heart Association than by going for a...

Mother's Day 5K
May 13, 2012 - 8:00am Location: Denver, CO

Celebrate Mom by putting the R.U.N in your Mother’s Day bRUNch!  Take a quick jog around...

Free Them 5K
May 12, 2012 - 8:00am Location: Seattle, WA

Looking for a race that supports a great cause? The Free Them 5K helps raise money to support World...

Cinco De Mayo 5K/10K
May 6, 2012 - 7:00am Location: Portland, OR

Why stop celebrating? Come out and get your run on so you can enjoy great beer from Lagunitas,...

Highline Canal Run
May 5, 2012 - 8:30am Location: Denver, CO

You’ll run this 5K or 10K in record time once you smell the pancakes waiting for you at the...

Cherry Creek Sneak
April 29, 2012 - 8:00am Location: Denver, CO

Spring has sprung and it’s time to pack away the skis and put on your sneakers! This is the...

Spring Back to Vail
April 13, 2012 - 8:00am Location: Vail, CO

UrgentRx is headed to Vail to shred the Gnar Gnar! Put your skis on one last time this season and...

Beaver Creek Snowshoe Race
March 11, 2012 - 11:30am Location: Beaver Creek, CO

Do a snow dance, bundle up and get to the mountains for the exciting Beaver Creek Snow Shoe Race!...

Runnin' of the Green
March 11, 2012 - 8:00am Location: Denver, CO

It’s time to get your “green” on and celebrate St. Paddy’s day at the...

Making News

Project Cure and UrgentRx Partner
August 31, 2015

As of August 2015, UrgentRx has donated approximately $1.5 million worth of UrgentRx® Fast...

UrgentRx Named on Inc. 500 List
August 15, 2015

Inc. magazine ranked UrgentRx the 168th fastest-growing company in America (and 5th fastest-...

UrgentRx Saves 17th Life with Critical Care Product
April 6, 2015

The first product we ever introduced was Critical Care Aspirin. Our founder wanted to give people...

UrgentRx to reach SXSW attendees via Uber partnership
March 20, 2015

UrgentRx on Friday partnered with Uber to help attendees at South by Southwest recover from the...

ColoradoBIZ Magazine - Top 250 Private Businesses in Colorado
November 4, 2014

UrgentRx was featured in ColoradoBIZ magazine as one of the Top 250 Private Businesses in Colorado...

UrgentRx Founder Named "Intriguing Entrepreneur"
October 30, 2014

UrgentRx and Founder Jordan Eisenberg was featured in the October 27th issue of Chain Drug Review....

Goldman Sachs - 100 Most Intriguing Entrepreneurs
October 15, 2014

DENVER--(BUSINESS WIRE)--Goldman Sachs (NYSE:GS) is recognizing entrepreneur and UrgentRx ...

UrgentRx X Adventure.com - Recommended Gear
October 13, 2014

UrgentRx was featured in the "Recommended Gear" section on Adventure.com. The article...

UrgentRx Introduces 10-Count Multipack Boxes
October 7, 2014

DENVER — UrgentRx on Monday announced the expansion of its product line to include UrgentRx...

CompanyWeek - UrgentRx Company Profile
August 26, 2014

"CEO Jordan Eisenberg had started two companies before turning 30 when he founded UrgentRX in...

Ready For Takeoff
August 25, 2014

"Headache + airplane + middle seat = worst. Instead of loading up on Tylenol, pack a credit-...

Jordan Eisenberg Interview With SiriusXM Business Radio
July 30, 2014

Click on the play button below to listen to UrgentRx Founder, Jordan Eisenberg's, interview...

UrgentRx Secures $17.5 Million in Series C Funding
July 17, 2014

DENVER, Jul 17, 2014 (BUSINESS WIRE) -- UrgentRx announced today that it has closed on $17.5...

UrgentRx Founder, Jordan Eisenberg, on "Countdown to the Closing Bell"
July 16, 2014

UrgentRx Founder and CEO, Jordan Eisenberg, sat down with Liz Claman on FOX Business' "...

Jordan Eisenberg: 4 Lessons for Finding the Right Creative Agency Partners
July 14, 2014

"When starting a company, it’s important to get feedback on your concept. ...

Inc. 35 Under 35 Winner!
July 2, 2014

UrgentRx Founder and CEO, Jordan Eisenberg, has been named an Inc. 35 Under 35 winner, an award...

2014 Colorado Companies To Watch Winner!
July 1, 2014

We are extremely excited about being named an official "2014 Colorado Companies To Watch...

U.S. Navy SEAL Danny Dietz Memorial Team Roping and BBQ Cook-Off
May 23, 2014

UrgentRx is a proud sponsor of the 5th Annual U.S. Navy SEAL Danny Dietz Memorial Team Roping and...

How to Beat Your Competition (And Keep Your Integrity)
May 15, 2014

Competition is always fierce in business. But it can be especially brutal for a startup. So how do...

EY Entrepreneur Of The Year 2014 Award Finalist
May 15, 2014

EY today announced that UrgentRx® Founder and President Jordan Eisenberg is a finalist for the...

How Do You Really Feel About Allergy Season?
May 9, 2014

Just in time for May’s Allergy Awareness Month, we asked consumers how they really feel about...

Ron Fugate "The Tan Sheet" Interview
April 10, 2014

"Ron Fugate brought experience in the pharmaceutical and dietary supplement industries when he...

Woman's Day- April 2014
March 26, 2014

Fast-acting meds "These powdered UrgentRx medications, which dissolve on your tongue, are...

UrgentRx Comes to the Rescue of Sports Fans as Official Sponsor of Game Day Relief
February 25, 2014

Sports fans know that the fun and fanfare of game day can sometimes come with unexpected...

Former CEO of Emergen-C joins UrgentRx Board of Directors
January 16, 2014

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, is pleased to...

Relief On The Go Q&A
January 16, 2014

Like its nonprescription powders, UrgentRx is on the go with a number of new points of distribution...

2013 Entrepreneur Spotlight
January 15, 2014

Jordan Eisenberg submitted his business plan for UrgentRX© into the 2010 Jake Jabs Center for...

Pain Relief Without Pills
January 8, 2014

Check us out in Consumer Reports. They're right that powdered medications can get messy, but...

Thinking Out of the Box. And Off the Shelf.
January 8, 2014

We live in an increasingly immediate world which requires retailers to be alert for products that...

Holiday Road
December 16, 2013

Ever wanted to stop carrying around a bulky kit full of remedies for all symptoms? Now you can,...

UrgentRx Announces New Retail Partnership with Allegiant Air
December 11, 2013

UrgentRx, developer of fast-acting over-the-counter flavored powder medication, announced today a...

Pain-Relief Breakthroughs
November 19, 2013

Popping a pill is no longer your only hope for easing aches: A slew of new OTC options may relieve...

One Man, One Small Business, Four Billionaires
November 13, 2013

Entrepreneur Jordan Eisenberg came up with a business idea that has drawn investments from four...

Getting urgently to the source
November 8, 2013

Jordan Eisenberg said UrgentRx was an invention born of necessity. Eisenberg is allergic to nuts...

UrgentRx Raising Venture Capital, Asking Donors to Do More
October 25, 2013

UrgentRx’s powdered medicine products will be in 25,000 stores nationwide by Dec. 31 [...] In...

Is That My Company's Ad In a TSA Airport Collection Bin?
October 25, 2013

Passing through the Transportation Security Administration metal detectors at New York's...

Partnerships Announced with CVS, OfficeMax & Paradies
October 17, 2013

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, announces the...

The lowdown on why Denver's so high on start-up scene hotlists
September 13, 2013

Denver has been hovering in Boulder's start-up-scene shadow, but the "little sister"...

Denver Company Makes Medicine You Can Keep In Your Wallet
September 10, 2013

Today, we'll focus on a fast-growing company in Denver whose business plan might strike you as...

Serial Inventor Proves Where There's a Will, There's Room on the Shelf
August 27, 2013

At 31, Jordan Eisenberg already has an impressive handful of inventions on his resume. Most...

How UrgentRx Crashed the Party at the Cash Register
August 7, 2013

"[...] How has he done it? With a simple insight: Mr. Eisenberg realized that while most...

URX Named Top 25 Innovator by Forbes
July 30, 2013
Forbes names UrgentRx Top Innovator

"Our objective in creating the CircleUp25 was to honor 25 companies that are starting to...

Former CEO of Mucinex joins UrgentRx Board
July 2, 2013
UrgentRx Fast Powders

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, has added Michael...

Real Praise from Real Simple
May 25, 2013

Real Simple's "Simply Stated" blog listed us as a medicine cabinet essentail in their...

UrgentRx Named as Finalist: Colorado Companies to Watch
May 15, 2013
UrgentRx named Colorado Company to Watch Finalist

UrgentRx, developer of fast-acting over-the-counter (OTC) flavored powder medications, has been...

Jordan Eisenberg: A True Captain of the Obvious
April 23, 2013

A few weeks ago, someone at the UrgentRx manufacturing facility had a heart attack. The...

UrgentRx, Duane Reade Target Busy Consumer
April 21, 2013

Executives at over-the-counter medication maker UrgentRx and the drug chain Duane Reade say the...

Making OTC an Impulse Buy
April 21, 2013

UrgentRx's fast powder OTC treatments are beginning to show up at the check-stand. As a brand...

Startup Success: UrgentRx Takes on Big Pharmaceuticals
April 19, 2013

When he was raising money for his new pharmaceutical company, Denver-based UrgentRX, Jordan...

Overcoming the Challenge to Attract Major Retailers
April 11, 2013

Founder Jordan Eisenberg says that with UrgentRX, he was trying to fill a gap in the market for on-...

Zell Joins Hilary Swank to Invest in Powdered-drug Maker
April 2, 2013

A group of investors includeing billionaire real estate financier Sam Zell and actress Hilary Swank...

UrgentRx Raises Another Round of Capital to Expedite National Retail Distribution
April 2, 2013

DENVER — UrgentRx on Tuesday announced that the company has closed an additional $2.5 million...

UrgentRx Secures $2.5 Million in Series B Expansion
April 2, 2013

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, today announced...

UrgentRx Is Reinventing Pills
March 20, 2013

The Denver-based startup is pushing an alternative to the standard-issue pills. Sam Zell, Hillary...

UrgentRx's Fast Powders Question and Answer
March 20, 2013

Drug Store News sought out Jordan Eisenberg, founder and president of UrgentRx, for the details on...

Packaging Helps UrgentRx Expand Retail Distribution
February 22, 2013

Breakthrough Products, Inc., developer of UrgentRx fast-acting over-the-counter flavored powder...

UrgentRx Expands Distribution into Duane Reade, Walmart
February 21, 2013

DENVER — UrgentRx on Wednesday announced expansion of its line of fast-acting over-the-...

UrgentRx, Duane Reade Partner on POP
February 21, 2013

Over-the-counter medicine startup UrgentRx has been boosting its retail presence with the help of...

UrgentRx CEO, Jordan Eisenberg, Featured in Denver's Luxzio Magazine
December 7, 2012

For millions of American's today the monotony of getting up every morning to go to work and do...

Cardiologist, Dr. Andrew Freeman, Talks About Heart Health and UrgentRx on Denver's 9News
November 26, 2012

Dr. Freeman suggests carrying UrgentRx Critical Care, especially during the holidays. The time...

US Nutrition Vet Assumes Lead Sales Role at UrgentRx
October 10, 2012

UrgentRx on Monday announced that Tony West has joined its team as VP sales. “We’re...

Aspirin to Go: Fast-Acting Cardiac Care
October 9, 2012

Aspirin to Go is a fast-acting powdered aspirin designed specifically for use in MI treatment. It...

Retailers Vote UrgentRx as “Best New Product” at ECRM Healthcare Show
October 3, 2012

UrgentRx, a Denver-based developer of fast-acting over-the-counter flavored powder medications, was...

UrgentRx Named ‘Best New Product’ at Latest ECRM Health Event
September 20, 2012

UrgentRx’s line of fast-acting, flavored powder, nonprescription medications was named...

UrgentRx Pain Fairies Attack Fox News Crew!
September 20, 2012

Watch the UrgentRx Pain Fairies attack a Fox 31 Denver anchor and be sure to check out the Pain...

UrgentRx Partners with Broncos and Ferrari
September 17, 2012

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, has established a...

Flexible OTC packs deliver an ‘UrgentRx’
September 10, 2012

A credit card-sized flexible packet containing flavored, powdered medication delivers perhaps the...

UrgentRx Partners with Broncos to Kick Up Awareness
September 7, 2012

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, has established a...

UrgentRx to Introduce New Allergy SKU in October
August 20, 2012

UrgentRx will be adding an allergy relief product to its portfolio of on-the-go OTC solutions in...

UrgentRx Picked as a Top Product at NACDS
July 27, 2012

UrgentRx fielded a whole line of flavored OTC remedies in powder formulation. The remedies...

UrgentRx Urges All Fathers to Carry Aspirin to Go
June 12, 2012

In recognition of Men’s Health Week leading up to Father’s Day this Sunday, UrgentRx...

UrgentRx Eyes Bigger Retail Distribution
May 21, 2012

Over-the-counter medicine startup UrgentRx is readying for national expansion. The company said...

UrgentRx Secures Additional Funding, Prepares for National Expansion
May 21, 2012

Colorado start-up UrgentRx today announced that the company has closed on a $3 million Series B...

Briefcase Plus: Fast-growing Denver Startup Raises $3M
May 21, 2012

Denver-based startup UrgentRx has closed on a $3 million Series B round of financing, led by Los...

Women’s Health Week – How to Stay Heart Healthy
May 9, 2012

Cardiologist Dr. Andrew Freeman on Denver’s Fox 31 news discussing women’s heart health...

On the Move Medicine
May 1, 2012

Camping is a great way to get away from it all, but if you have a heart attack or stroke in the...

Denver Life Features UrgentRx in Wedding Issue
April 23, 2012

Keep those nasty altitude hangovers at bay with this flavored powder pain reliever that is said to...

Denver Business Journal Features UrgentRx
April 3, 2012

Made In Metro Denver – UrgentRx is known for its powder medications that are available in...

UrgentRx on 9News Denver
February 17, 2012

UrgentRx founder Jordan Eisenberg is interviewed by Gary Shapiro on 9News Denver. View Story

UrgentRx Founder Named Top Entrepreneur
September 13, 2011

Top of the Town 2011 – Entrepreneur Jordan Eisenberg, UrgentRx Many entrepreneurs create...

UrgentRx Named #2 on RxInsider Top 20
September 13, 2011

UrgentRx Aspirin to Go offers customers a portable and fast acting 325mg aspirin dose to...

UrgentRx on CBS4 Denver
June 29, 2011

David Bentley (heart attack victim at Vail ski resort) and Jordan Eisenberg (UrgentRx President and...

UrgentRx Featured in Central Iowa Boomer Magazine
May 16, 2011

There’s a new OTC medicine in town. It’s by the Colorado company UrgentRx, and it...

UrgentRx Featured in Colorado Cool Stuff
May 1, 2011

“It’s single-dose emergency medicine in the shape of a credit card,” Jordan...

UrgentRx on Plum TV Vail
April 16, 2011

UrgentRx President and Founder Jordan Eisenberg discusses life-saving benefits of Aspirin to...

American Airlines on Board with Denver Entrepreneur’s Powdered Aspirin
April 12, 2011

Jordan Eisenberg’s new product is about to take off — literally, hundreds of times each...

Denver Company Saving Lives With New Powdered Aspirin
March 21, 2011

It’s no secret, aspirin can help save a person’s life if taken during a heart attack....

A Different Kind of Powder Hits Vail
March 19, 2011

VAIL – Back in February, David Bentley was taking his last run of the day, which nearly...

UrgentRx Helps Save Vail Skier’s Life
March 11, 2011

VAIL, COLORADO – You don’t often appreciate how health care works until you need...

UrgentRx Featured in the Denver Business Journal
February 25, 2011

FAST HELP: Faster than you can clutch your heart and say, “I’m coming to join you,...

Aspirin: The Heart of the Matter
February 17, 2011

The American Heart Association says that between 5,000 and 10,000 lives would be saved every...

UrgentRx Featured on Thrillist
February 9, 2011

Because hiking / biking / doing anything outside when you’re in pain sucks, carry this...

UrgentRx Unveils On-the-Spot Medication
February 8, 2011

DENVER – UrgentRx has launched a new line of fast-acting, powdered medications in...

“Angel Investor” Students Fund Denver Start-Up
February 7, 2011

DENVER – Students from the UC Denver Business School’s Bard Center for...

UrgentRx Launches Line of Innovative and Portable, Fast-Acting Medications
February 7, 2011

DENVER – Colorado start-up, UrgentRx, today announced the launch of a new line of fast...

9News Interview
February 7, 2011

UrgentRx President and Founder Jordan Eisenberg interviewed on Denver, Colorado’s 9News View...

Business School Students Invest in Promising Start-Up Company
February 7, 2011

DENVER – Hoping to gain real-world experience, students from the University of...

Business for Breakfast Interview
February 1, 2011

UrgentRx President and Founder Jordan Eisenberg interviewed on Radio Colorado Network’...


UrgentRx saves Bronco fans from Heartburn and Headache Pain Fairies!
November 15, 2012
Pain Fairy Video

The UrgentRx Pain Fairies are on the lookout for overindulging Broncos fans this season. They'...

It's About Faster Treatment. It's About Faster Results. And You Know What?...It's About Time.

Growing up, UrgentRx Founder Jordan Eisenberg’s dad always carried aspirin tablets in his wallet as a first-aid treatment for heart attacks. This didn’t seem odd to Jordan. He grew up with severe allergies, and like father like son, he carried an antihistamine in a plastic bag with him at all times.

Until he was old enough to think of something better.

UrgentRx Fast Powders

Jordan imagined credit card-sized packets of powdered medications. They’d be easy to carry, handy in unexpected situations, and easy to take. Without needing to find or ask for water.

That idea became a reality when Jordan founded UrgentRx and launched his first fast powders product—Critical Care Aspirin to Go.

Within days of being on the market, UrgentRx Critical Aspirin to Go was recognized for saving the life of a heart attack victim on the slopes at Vail Ski Resort. Today, UrgentRx products are carried by the ski patrols of Vail, Aspen, and Keystone, as well as by dozens of EMT units across the country, and on every American Airlines flight.

UrgentRx has evolved from emergency treatment with Critical Care Aspirin to quick and convenient ways to treat the most common everyday ailments. In addition to life-saving aspirin, our retail partners across the U.S. are now stocking their shelves with an entire portfolio of UrgentRx Fast Powders that provide right-now relief for headaches, heartburn, upset stomachs, aches and pains, and allergies. All come in convenient credit card-sized packets, are flavored, and can be taken without water.

It is our goal to continue developing breakthrough over-the-counter medications that provide fast and effective relief, whenever and wherever it’s needed.

UrgentRx Board of Advisors

It's ironic that board meetings are chronicled as “minutes.” For us, it's not about the minutes or even the hours. It's about lifetimes of experience from an eclectic and exciting team of doers. Our board provides sage advice, daring initiative, thoughtful analysis, and rebellious disdain for anything status quo.

Keith Belling

Keith said if you’re going to be a successful entrepreneur, you better love what you create. Good thing Keith loves chips.

Keith was Co-founder and CEO of popchips®, the innovative popped snack company founded in 2007. As CEO, Keith led popchips to nearly $100 million in revenues in just over 6 years. Built around a healthier tasty profile and fun attitude, the popchips brand won the hearts of snackers while continually winning industry awards and acclaim, including being named “One of America’s Hottest Brands” by Advertising Age. His other ventures range from developing restaurants/retail concepts and internet companies to providing strategic counsel to various high-profile corporations. Keith currently serves as chairman of popchips, while acting as a board member and/or advisor to a handful of select companies.

Douglas Bierer, Ph.D.

UrgentRx is about improving medicines—and people’s lives. That’s fun, but it’s also serious business.

Dr. Bierer is president of Douglas Bierer Consulting, LLC, a firm focused on regulatory affairs and product development issues for non-prescription drugs and cosmetic products. Prior to consulting, Dr. Bierer served as director of Global Regulatory Affairs and Toxicology at P&G. He has more than 25 years of experience in FDA regulatory affairs and compliance, toxicology, and clinical development.

Kim Feil

UrgentRx sought out Kim for her marketing track record, her deep understanding of pharmacy operations, and her brilliance as a transformation catalyst.

As the former CMO of Walgreens, Kim’s “there’s a way” platform repositioned the company to become a leading community in health destination that delivered new retail, pharmacy, health, and multicultural growth programs. She has been named a “woman to watch” by Ad Age, Crain’s Chicago Business, and Consumer Goods & Technology; dubbed a “futurist” by Fortune Magazine in its 2011 nomination to its “executive dream team”; and recognized by Advertising Women of New York in 2010 for “changing the game.” Kim is also the chair of the American Heart Association’s Chicago Go Red for Women campaign.

Aaron Lamstein

We think it’s important to look at past successes. But as entrepreneurs, we know no one can drive success by looking in the rear-view mirror.

We seek Aaron’s advice because he co-founded Worldwise and grew the company from a concept to one of the leading suppliers of environmentally responsible pet products, selling over 100,000 products a day through 30,000 retail stores via most major retail channels. Aaron served as CEO until 2008, when he transitioned to a strategic advisory role as executive chairman. Worldwise was sold in 2011, and Aaron remains an active board member.

Dr. Jack Lewin, M.D.

We all want a brilliant, caring, and experienced doctor on our side. Our organization has a great one.

Dr. Lewin is the former CEO of the American College of Cardiology. He was responsible for all aspects of the 36,000-member organization and oversaw its $90 million annual budget. He has also been CEO of the California Medical Association, director of health for the state of Hawaii, and a primary-care practitioner. He was an advisor on health policy to President Clinton and has been honored with many awards, including the Health Leader of the Year Award from the U.S. Department of Health & Human Services, Commissioned Officers’ Association, and the Nathan Davis Award from the American Medical Association.

Thomas Morse

When it comes to medicine, we think differently. In fact there’s nothing like us on the shelf. Thomas gets that.

He co-founded Living Essentials, the makers of 5-Hour Energy and Chaser Freedom from Hangovers. As president, Thomas conceived both items and developed national and international distribution of these products through food, drug, mass, convenience and specialty retailers. He developed the core management team of Living Essentials, including roles across sales, marketing, production, and logistics. He has continued to serve as an adviser and consultant to several life sciences and related investment companies, including health and nutrition products, medical devices, and quality-assurance services.

Eric Schiffer

Eric Schiffer has a keen eye for potential in the business world. Maybe that’s why he has his eye on UrgentRx.

Eric Schiffer is a business advisor to consumer related companies and a venture capitalist. He was Chief Executive Officer of 99¢ Only Stores, a West coast based discount retail chain, from 2005 to 2013, and its President from 2000 to 2004. He joined the company in 1991 when it had 24 stores in Los Angeles, and helped lead its profitable growth to well over $1.5 billion in sales and over 300 stores across four states. He oversaw its successful 1996 NYSE IPO and 2012 "Going Private" $1.6 billion transaction. Previously, he was a venture capitalist for Oxford Partners and an electrical engineer for Texas Instruments. Schiffer received an M.B.A. from Harvard Business School and an engineering degree from Duke University.

We’re out to improve medicine

And more importantly, to improve people’s lives

We’ve put a rover on Mars. And yet to treat most daily discomforts we still need water? That’s plain silly. UrgentRx is about change for the better. So look for us at events near you, passing out samples, making news, supporting good causes, and making life better — one credit card-sized packet at a time.

Why Fast Powders?

Whenever and wherever a symptom strikes, UrgentRx Fast Powders deliver the right-now relief to put you back in control.

  • Carry anywhere.
  • Treat immediately without water.
  • Fast-dissolving powders taste good.

UrgentRx Executive Board

We should probably think of a better name than “Executive Board.” Because more often than not, a board is usually just what it sounds like… bored. For our team, nothing could be further from the truth.

Whatever we eventually call them, it can’t be respectful enough. Our executive (fill in the blank) is a well-respected and experienced team of out-of the-box, powerful thinkers. They have not only committed themselves personally to helping us create a great product. They’ve been nothing short of Herculean with the hard work of pushing it forward. Maybe Executive Super Heroes, or Executive Jedi’s. Yeah, that’s starting to feel more like it.

Jordan Eisenberg

Early on, Eisenberg learned that he was much better suited for creating a new kind of ladder than climbing the corporate one. We agree.

Jordan Eisenberg, Founder and CEO of UrgentRx, is an entrepreneur to the core. Jordan gave up the “climb the corporate ladder” mindset more than a decade ago while seeking out opportunities to create and build companies where he could personally make a difference. He started by inventing and licensing a life-saving medical device to a major medical manufacturer; and then went on to start and sell two other companies, which have been touted in media such as The New York Times and on CNN. One of those companies was a top iPhone app that gained over 100k downloads before the company sold in 2010. Eisenberg then went on to start his third company, UrgentRx®, a line of fast-acting powdered medications that has been credited with saving the lives of more than 14 heart attack victims. Jordan’s innovative confidence comes in part from working with serial entrepreneur Maurice Kanbar, the Founder of Skyy Vodka, the Inventor of D-Fuzz-It, and holder of more than 35 patents. While working with Maurice, Jordan was instrumental in the production, launch, and strategy implementation for Zip Notes, a consumer goods office product invention, as well as several other consumer product businesses. Jordan has experience in sales, marketing, operations, and strategic planning, with an affinity for high growth companies. Jordan currently sits on the Advisory Board for the Lazarus Investment Partners, an Israeli focused venture capital firm, as well as Advisory Council for the University of Colorado Jake Jabs Center for Entrepreneurship.

Ron Fugate

Ron has an extensive track record of delivering high growth for CPG companies. We think it's a great fit with our goals here at UrgentRx.  In fact, we like to say… it's a match made in heaven. 

Ron was President and CEO of Alacer, makers of Emergen-C®, America’s leading branded vitamin C and the fastest growing dietary supplement and health and wellness lifestyle brand.  He and the Alacer team tripled the size of the Emergen-C business and led a highly competitive sale process that resulted in the sale of the company to Pfizer®.  Most recently, Ron was President of YoCrunch® (a Catterton Partners portfolio company), driving profitable growth and accelerating innovation in the highly competitive yogurt and refrigerated dairy category, culminating with the sale of YoCrunch to Danone®.  Across his earlier career, Ron held key roles in sales and marketing at blue-chip consumer products companies including Johnson & Johnson, Kellogg’s, and Bristol-Myers Squibb.  He has also served on the Executive Committee and Board of the Council for Responsible Nutrition and as a member of the Board of the Orange County Business Council.

Randall Kaplan

Most lawyers tell you when not to do something. It’s rare to find guys like Randall who can tell you how to get things done.

Randall is the Founder and President of JUMP Investors, a Los Angeles-based investment firm specializing in real estate, private equity, hedge funds, and venture capital. Since its formation, JUMP has invested in more than 40 early-stage technology companies, including Seagate, Google, and Postini, a leading email outsourcing company purchased by Google in 2007. In 1998, Randall co-founded Akamai Technologies, the leader in powering rich media, dynamic transactions, and enterprise applications online. Before co-founding Akamai, Randall was a Managing Director at SunAmerica Inc. specializing in mergers and acquisitions. Prior to SunAmerica, Randall practiced corporate and tax law for several years. Randall is a member of the Northwestern Law Board, serves on the Dean’s Advisory Council of the University of Michigan’s College of Arts, Sciences and Literature, and served on the board of directors of Arbinet, Inc. prior to its merger with Primus Telecommunications Group, Inc. Randall is also the owner and Managing Member of CollarCard, LLC, a Los Angeles-based promotional products company, and is also the Managing Member of Arbicha, LLC, a Los Angeles-based investment firm.

Dave Leyrer

With successes in an amazingly broad array of products and industries, it could be said that Dave is a true Renaissance man of modern business (even though he knows nothing about writing sonnets or swordsmanship).

Dave is a Co-Founder of Boulevard Capital Management, a Los Angeles-based investment boutique; Chairman of Citymaps, Inc., a NYC-based internet firm; Co-Founder and Co-Chairman of Skeeter Snacks LLC, a consumer packaged goods company based in Westport, Connecticut; and advisor to The Entrepreneur’s Funds, a family of venture capital funds based in Menlo Park, California. In his past life, Dave was a Co-Founder and General Partner at Nexus Group LLC, a venture capital firm based in San Francisco and a Director of CSFB Technology Group and DMG Technology Group in San Francisco. Dave began his career at Salomon Brothers in New York. Dave has been a founding board member of Adopt-a-Classroom since 1999 and serves as Co-Chair of the Board of Trustees of P.S. Arts, a Los Angeles-based non-profit organization which partners with underserved public schools to provide students with a high-quality education in music, theater and/or visual arts.

Mike Valentino - Chairman

As a leader in the Pharmaceuticals industry, Mike helps navigate the every-changing waters of the OTC industry. 

Michael J. Valentino’s last commercial responsibility was with Xanodyne Pharmaceuticals, Inc. as President and Chief Executive Officer, following an initial role as a member of its Board. He brought to those roles over 30 years of leadership experience at both major pharmaceutical companies and venture backed start-ups.

Prior to joining Xanodyne, Valentino successfully built start-up Adams Respiratory Therapeutics into a fully integrated specialty pharmaceutical company with nearly $500 million in annual revenue and leading OTC brands such as Mucinex® and Delsym®. Under Mike’s leadership, Adams completed its initial public offering in July 2005, which was ranked by The Wall Street Journal as the No.1 Health Care IPO in 2005, and in December 2007, the Company entered into a definitive agreement under which it would be acquired by Reckitt Benckiser, a world leader in household cleaning, health and personal care, for approximately $2.3 billion. Previously, Valentino served as President and Chief Operating Officer at Alpharma, a leading global generic pharmaceutical company. Mr. Valentino served as Chairman of the Consumer Healthcare Products Association Board of Directors in 2001 and 2002. He also served as Vice Chairman of the Board of the Healthcare Institute of New Jersey, a trade association of 22 global pharmaceutical and medical technology companies.